Correct Keyword Usage can Attract Traffic to Websites
Search engine optimization enables a website to become accessible to more viewers and knowing how to use keywords is one of the best ways to ensure this. Keywords are important to site content and must be relevant to the material on the website and must not be words being used just because they are likely to attract more traffic.
Proper keyword usage can help to boost the rank of a website, and once it is on the front page of search engines, increased traffic is a foregone conclusion. The use of keywords must start with the domain name if possible. It can also be important to ensure that all headings and file names contain the right keywords. Naming the pages and any graphics with the proper keywords is one definite way of ensuring proper keyword usage. When you do this, even though you may not have much content on your website, it is likely that it will be listed on the front pages of search engines.
Keywords must be relevant to the subject matter on the site, and must be used judiciously and only where necessary and where they are pertinent to the content. Overuse of keywords, or keyword stuffing, is frowned on by search engines, and many of them have algorithms that will spot this and reduce the ranking of the website. Keywords usage is best if it is limited to two or three percent.
It is also important that keywords used are of everyday use by people who search for a particular topic, but which at the same time must be relevant to the content on the website and its subject matter. These keywords must also add to the credibility and relevance of the article and if possible highlight that which is considered to be important.